This Privacy Policy describes how Pranic Lifestyle (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit, use, or make a purchase from praniclifestyle.com (the “Site”), communicate with us, or otherwise interact with our services.

By using our Site, you acknowledge that you have read this Privacy Policy.

1. Personal Information We Collect

We may collect personal information directly from you, automatically when you use the Site, and from third parties.

A. Information you provide directly

We may collect:

• Name
• Billing address
• Shipping address
• Email address
• Phone number
• Payment details
• Order details
• Account information if you create an account
• Messages, questions, reviews, or other content you submit
• Marketing preferences, including email and SMS consent

B. Information collected automatically

When you use the Site, we may automatically collect:

• IP address
• Browser type
• Device type
• Operating system
• Time zone
• Pages viewed
• Products viewed
• Referring website or source
• Search terms
• Clickstream and browsing behavior
• Cookies, pixels, tags, and similar technologies

C. Information from third parties

We may receive information from:

• Shopify, which powers our store
• Payment processors
• Shipping and fulfillment partners
• Analytics providers
• Advertising and marketing partners
• Fraud prevention and security vendors
• Customer support and communications providers

2. How We Use Your Personal Information

We use personal information to:

• Provide, operate, and improve our Site and services
• Process and fulfill orders
• Send order confirmations, receipts, shipping updates, and service messages
• Communicate with you about your orders, account, or inquiries
• Provide customer support
• Detect, investigate, and prevent fraud, abuse, security incidents, and illegal activity
• Personalize your shopping experience
• Send marketing and promotional messages where permitted by law
• Measure ad performance and improve marketing
• Comply with legal obligations
• Enforce our terms and protect our rights

3. Cookies and Similar Tracking Technologies

We use cookies, pixels, tags, and similar technologies to operate the Site, remember your preferences, understand usage, and support analytics and advertising.

These technologies may be used for:

• Essential site functionality
• Shopping cart and checkout performance
• Preferences and user settings
• Analytics and site improvement
• Advertising, retargeting, and campaign measurement

Depending on your location, you may have the ability to manage cookie preferences through a consent banner or your browser settings. Blocking certain cookies may affect Site functionality.

4. How We Share Personal Information

We may share your personal information with trusted third parties when reasonably necessary to operate our business, including:

• Shopify and related ecommerce infrastructure providers
• Payment processors
• Shipping, logistics, and fulfillment providers
• Analytics providers
• Advertising and marketing platforms
• Email and SMS service providers
• Fraud prevention, security, and IT vendors
• Professional advisors such as lawyers or accountants
• Government authorities or other parties when required by law

We may also share information:

• To comply with applicable law, regulation, subpoena, court order, or lawful request
• To investigate suspected fraud or violations
• To protect our business, customers, or others
• In connection with a merger, acquisition, financing, sale of assets, or business transfer

5. Shopify

Our store is hosted by Shopify. Shopify processes certain personal information to provide hosting, checkout, payment support, analytics, and related ecommerce services. For more information about Shopify’s privacy practices, please review Shopify’s privacy documentation directly through Shopify’s legal pages.

6. Analytics and Advertising

We run advertisements and use analytics and advertising tools (such as Google Ads, Meta Ads, and similar platforms) to understand how visitors use our Site and to show more relevant ads on our Site and other platforms.

These tools may collect information about your device, browsing behavior, and interactions with our Site. They may use cookies, pixels, and similar technologies.

Depending on your location, applicable law may give you the right to opt out of certain analytics, targeted advertising, or profiling activities.

7. Email and SMS Marketing

If you subscribe to receive marketing emails or text messages from us, we may send you promotional communications about our products, services, offers, reminders, and updates.

Text Marketing and Notifications: By providing your phone number and opting in, you agree to receive recurring automated marketing and informational text messages from Pranic Lifestyle at the number provided. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe and HELP for help.

We use third-party providers, including HighLevel, to send and manage email and SMS communications on our behalf.

You can unsubscribe from marketing emails by clicking the unsubscribe link in the email. You can opt out of text messages by replying STOP.

8. Legal Bases for Processing

Where required by applicable law, we process personal information on one or more of the following legal bases:

• Performance of a contract
• Compliance with legal obligations
• Our legitimate business interests
• Your consent, where required

9. Retention

We retain personal information for as long as necessary to:

• Provide our products and services
• Complete transactions
• Maintain business and tax records
• Resolve disputes
• Enforce agreements
• Comply with legal obligations

Retention periods vary depending on the type of information and the purpose for which it was collected.

10. Your Privacy Rights

Depending on where you live, you may have privacy rights under applicable law. These may include the right to:

• Know whether we collect, use, disclose, or share your personal information
• Request access to personal information we hold about you
• Request correction of inaccurate personal information
• Request deletion of personal information
• Request a copy of your personal information in a portable format
• Opt out of targeted advertising, certain sharing, or certain profiling
• Withdraw consent where processing is based on consent
• Appeal a decision relating to a privacy request, where applicable

We will not unlawfully discriminate against you for exercising your privacy rights. To exercise your rights, contact us using the details below. We may need to verify your identity before processing your request.

U.S. State-Specific Privacy Rights

Depending on the state where you reside, you may have additional rights under applicable state privacy law. The following is a non-exhaustive summary of state laws that may apply to you:

• California (CCPA/CPRA): California residents may have the right to know, access, correct, delete, and opt out of the sale or sharing of personal information, and to limit the use of sensitive personal information. You also have the right to opt out of automated decision-making technologies used in significant decisions, where applicable. We do not sell personal information as that term is traditionally understood. To submit a request, contact us at the information below.
• Colorado, Connecticut, Virginia, and other comprehensive privacy states: Residents of these states may have rights to access, correct, delete, and obtain a portable copy of their personal information, as well as the right to opt out of targeted advertising, profiling, and the sale of personal information. You may also have the right to appeal our response to a privacy request.
• Indiana and Kentucky (effective January 1, 2026): Residents of Indiana and Kentucky have rights under their respective state Consumer Data Protection laws, including rights to confirm, access, correct, delete, and obtain a portable copy of your personal data, and to opt out of targeted advertising, sale of personal data, and certain profiling. These laws apply to businesses that process data for 100,000 or more state residents annually, or 25,000 or more residents while deriving more than 50% of revenue from data sales.
• Rhode Island (effective January 1, 2026): Rhode Island residents have rights under the Rhode Island Data Transparency and Privacy Protection Act, including access, correction, deletion, portability, and opt-out rights. Please note that Rhode Island's law applies a broad definition of "sale" of personal data that may include sharing with certain analytics and advertising partners. We are committed to transparency about these relationships, as disclosed in Sections 4 and 6 of this Policy.
• Oregon (amended January 1, 2026): Oregon residents have enhanced rights including recognition of universal opt-out mechanisms, and stricter protections related to precise geolocation data and data of individuals under the age of 16.
• Maryland (effective October 1, 2025): Maryland's Online Data Privacy Act imposes data minimization requirements. We collect and process only the personal information reasonably necessary to fulfill the purposes described in this Policy.

To exercise any of the above rights, please contact us using the details in Section 19. We may need to verify your identity before processing your request. You have the right to appeal any decision we make in response to your privacy rights request. We will not discriminate against you for exercising your privacy rights.

11. International Transfers

Your personal information may be transferred to, stored in, and processed in countries other than your own, including the United States and other jurisdictions where our service providers operate. Where required by law, we take appropriate measures to protect transferred personal information.

12. Children's Privacy

Our Site is not directed to children, and we do not knowingly collect personal information from children.

For purposes of federal law (COPPA), we do not knowingly collect personal information from children under the age of 13. If we become aware that a child under 13 has provided us with personal information without verifiable parental consent, we will take steps to delete that information.

Additionally, certain U.S. state laws extend enhanced privacy protections to individuals under the age of 16 or 18. Where required by applicable state law, we apply heightened care to data involving minors and do not sell or share the personal information of known minors, or use such information for targeted advertising, without the consent required by law.

If you are a parent or guardian and believe your child has submitted personal information to us without your consent, please contact us using the information in Section 19 so we can review and delete it as appropriate.

13. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

14. Third-Party Sites and Services

Our Site may contain links to third-party websites or services. We are not responsible for the privacy, security, or content practices of those third parties. We encourage you to review their privacy policies before providing personal information.

15. Privacy Signals, Do Not Track, and Opt-Out Rights

Some web browsers and devices offer privacy signals, such as "Do Not Track" (DNT) or the Global Privacy Control (GPC), that communicate a user's preference regarding the sale or sharing of personal information or targeted advertising.

Because there is no universally accepted standard for responding to DNT signals, we do not currently alter our data practices in response to DNT signals alone.

However, where required by applicable law, we recognize and honor the Global Privacy Control (GPC) signal as a valid opt-out of the sale or sharing of personal information and targeted advertising. If you have enabled the GPC signal in your browser or device, we will treat that signal as a request to opt out of these activities with respect to the browser or device from which the signal is sent, to the extent required by law in your jurisdiction.

You may also exercise your opt-out rights directly by contacting us using the information in Section 19 below.

16. Sensitive Personal Information

Certain categories of personal information are classified as "sensitive" under applicable state privacy laws. These may include, depending on the jurisdiction: health or medical information, biometric data, precise geolocation, racial or ethnic origin, religious beliefs, sexual orientation, immigration status, genetic data, and financial account information beyond what is necessary to process a transaction.

We do not intentionally collect sensitive personal information beyond what is reasonably necessary to process your orders and provide our services. To the extent we collect any sensitive information (such as payment data shared through our checkout process), it is used solely for the purpose for which it was provided and is handled in accordance with applicable law.

Where required by law, we obtain your consent before processing sensitive personal information, or we rely on another lawful basis as permitted. If you have questions about how we handle sensitive data, please contact us using the details in the Contact Us section below.

17. Automated Decision-Making and Profiling

We may use automated tools and technologies to personalize your shopping experience, such as product recommendations, personalized marketing, and dynamic content based on your browsing and purchase history.

Where required by applicable law — including California's regulations governing automated decision-making technology (ADMT) — you may have the right to opt out of automated processing that produces legal or similarly significant effects on you, or that substantially replaces human decision-making in decisions that affect you.

We do not use automated systems to make decisions that are legally binding or that produce similarly significant effects without meaningful human review and the ability to correct outcomes where appropriate. If you have questions about how we use automated tools, or if you would like to exercise your opt-out rights where applicable, please contact us.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or operational needs. When we do, we will post the revised version on this page and update the “Last updated” date above.

19. Contact Us

If you have questions, requests, or complaints regarding this Privacy Policy or our privacy practices, please contact us: